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腾讯E武与牛z大学分享中国案例：数字技术创新助力疫情下l济C会发展
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【电脑报在线??8日，qz大学技术与理发展研究中心(TMCD)d的“COVID-19时代的数字技术和q_Q发展中国家的挑战与前景”会议在U上举行?
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<p data-find="_8" style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span data-find="_7" style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 1?8日，qz大学技术与理发展研究中心(TMCD)d的“COVID-19时代的数字技术和q_Q发展中国家的挑战与前景”会议在U上举行。本ơ会议意在探讨新冠疫情下Q数字技术和q_在全球应对社会经冲ȝ斚w所发挥的作用。牛z大学副校长大卫·甘恩(David Gann)Q牛z大学教授、技术与理发展研究中心MQ傅晓岚，牛|大学国际发展学院院长q戈·桑切?安科切亚(Diego Sanchez-Ancochea)Q世界银行高U经学安西奥·克鲁?Marcio Cruz)Q联合国贸易和发展会议信息技术政{分析处MQ托比U恩·弗雷德里克森(Torbjorn Fredriksson){嘉宑֏与了会议?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 腾讯集团副总裁、阅文集团CEO、腾讯媄业CEOE武受邀代表腾讯参与了本ơ会议。面对疫情之下，数字技术会为发展中国家的经复苏、社会发展带来哪些媄响这一问题Q程武分享了腾讯U极承担C会责QQƈ利用互联|技术助力经复苏、推动文化创新的实践。他表示Q“基于互联网技术，q接被以新的形态修复、创造，开创出数字世界与现实生zȝ密融合的新局面，也ؓl济C会复苏打下了基。?/span></p><center style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><img src='http://img.icpcw.com/Article/2021/01/8f8b23e1aa937d28bb0409450739bae5.jpg' class='contPic'/></center><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> </span><span style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;">腾讯集团副总裁E武应邀参与牛|大学“COVID-19时代的数字技术和q_Q发展中国家的挑战与前景”会?/span></span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 例如在中国，支撑?0%׃?000万中微商家便在疫情早期受到影响很大Q但拥有12亿用LC交q_微信很快助力商家重新聚集LPq过微信支付帮助他们完成交易;中国各地政府在疫情中推出的“消费券”也可以Z微信生态直接发放，从而精准定位需扶持行业和h，保发放的高效、透明和安全。此外，在线教育、远E办公、在U医疗、数字文化等行业也在满抗疫C会需要的同时取得了长_展。疫情期_腾讯教育服务了中?30 多个省市的教育主部门、超q?1 亿名学生、数百万老师;腾讯会议在上U?个月后拥有了q亿用户Qƈ?020q顺利D办了联合?5周年全球对话zd?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 牛|大学技术与理发展研究中心MQ、教授傅晓岚也在会上通过案列分析分n了她对于数字技术发展的见解Q她表示Q“如今越来越多的识到Q对于实现可持箋发展来说Q科学、技术和创新扮演着非常重要的作用。特别是数字技术的崛v对于包容性社会来说非帔R要。?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 值得注意的是Q类似的转型升不仅发生在线下传l行业。程武表C，在中国已有着十余q数字化转型U篏的文化行业更是在疫情下迅速释攑և巨大能量Q通过互联|ؓZ带来了丰富的_享受。这其中Q腾讯在2018q就提出了新文创战略Q强调以IP构徏为核心的全新文化生方式Qƈ持箋探烦IP构徏和文化业链耦合的中国\径，希望为全球同行带来借鉴和思考?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> “疫情之下，一部名为《庆余年》的p剧陪伴了许多中国观众的在安L光。这部剧共收获了过160亿次的播N。”在向与会嘉宄分n中，E武提到Q《庆余年》这部改~自阅文集团同名|络文学作品的电视剧之所以成功，正是因ؓ他和团队在这一IP下充分尊重原著精，耐心挖掘原著价|q基于戏剧和剧本的创作规律，融入C思想内核Q从而在跨越内容形态的改编中实CIP增倹{以此围l核心IP展开衍生Q不仅催生出文化交流的更多方式，同时也发挥出更大的经效应?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 而在疫情之下Q传l的文化ƣ赏、交方式受阻，以此套方法对历史传统文化q行“改~”，则越发突昑ևl济与社会的双重价倹{例如去q?月，腾讯便与敦煌研究院合作推出“云游敦煌”线上小E序Q在莫高H因疫情关闭的情况下Q以电子日历、互动配韛_{脓q用L模式l箋文化传播Q至今已吸引过2100万h?腾讯的知名手游《王者荣耀》也在去q携手知名历史学家葛剑雄领衔的专家团队，对三国文化精髓进行了专业阐释Qƈ在游戏中q行q轻化呈现。这U传l文化与游戏的崭新结合也备受玩家好评?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> “回过Mq的‘数字抗疫’行动，我们会发玎ͼ那些能够深刻影响产业发展、ؓ用户创造h值的产品Q背后都有持l的创新在推动。”在E武看来Q数字技术与q_在客观上助力了社会各界应Ҏ冠疫情所带来的挑战，也ؓC会复苏提供了长久动能。在q之中，腾讯也积极践行“科技向善Q用户ؓ本”的使命愿景Q先后设立了15亿元人民币战疫基金和1亿美元的“全球战疫基金”?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 伴随着全球抗疫形势逐渐推进Q如何维持数字技术带来的创新动力Q让Z“生存”的创新q化成ؓ了“追求美好生zZ的创新Q也发成ؓ重中之重。在同与会专家的互动交流中，E武提到Q腾讯作Z家定位在“科技+文化”的公司Q更要一直推动科技创新与文化传承，助力各行各业数字升Q提升hcȝzd质，促进C会可持l发展。例如在以“新文创”促q文化发展方面，互联|和讑֤便深d响了文化的体验和生传播环节Q大大提升了数字文化产业的丰富性、便h、体验立体性，催生出网l文学等新的表达方式?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> 牛|大学副校ѝ教授David Gann则认为，多年来，像腾讯这L公司一直在大力q行技术研发，从而让我们大家能够彼此q接、携手合作，得益于此我们才能从中不断享受U技成果。他同时呼吁U学界、决{者乃臛_业界能够携手合作Q将灉|转化为成果，更美好的世界?/span></p><p style="margin: 0px; padding: 0px; color: rgb(116, 124, 130); font-family: 微Y雅黑; font-size: 14px;"><span style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: SimSun; font-size: 16px;"> “面Ҏ的一q_我们不但心怀憧憬Q也鼓勇气。”程武表C，腾讯也将携手牛|大学展开N研究合作Q共同推q对U技、文化创新的相关研究Q助力数字技术更好地推动l济C会发展Q促q世界文化交?/span></p>
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